The spotlight has highlighted sexism in sport over the last few weeks. This comes after comments by cricketer, Chris Gayle to a female reporter this week.
Now, the voice of Māori sports broadcasting is calling for our Māori sports stars to be aware.
For men and women, it's quickly become a bit awkward in the sports sector.
Hemana Waaka says, "Don't make a mockery, or say things nonchalantly, stick to the primary reason you are being questioned."
Swift advice from Māori sports broadcasting legend, Hemana Waaka. These words come after a barrage of sexism and objectification of gender in sports this week, namely West Indian batsman, Chris Gayle.
Waaka adds, "If you were to send a presentable female to interview, Chris Gayle decided he would be cheeky, the problem here is, the cheekiness of Gayle was not well received by the audience."
There's also a video of Australian journalist, Nuala Hafner resurfacing on social media this week, a 2014 beachside interview where she asks a male bystander his marital status.
So questions have emerged this week in the sporting world. It seems females are allowed to treat men this way, however, men, such as Chris Gayle are fined $10,000AUD.
Waaka says, "The man has already been fined. It's finished. Why do we continue on pursuing punishment for him?"
The biggest warning from this sporting critic goes out to our rising Māori sporting stars, who will undoubtedly face the media some time this year, "Look at their close family, their tribe. They need to remember who they are and the pride of New Zealand rests with them."
So they do not fall in to the pitfalls of professional sport.