Māori businesses are set to benefit hugely from the HSB Sevens World series that kicks off this weekend, with tickets to both days of the tournament already sold out.
Māori-owned business, Nourish Pod, is gearing to fuel the troops who will be partying over the next two days.
“Its always great to see events, especially the Sevens coming in for the first time in Hamilton, bringing more people in and we've definitely seen a lot more people, a lot busier time,” says owner Kylie Williams.
The 'Tron' is getting ready to cater for the masses. Locals and visitors are excited.
“I actually really am 'cause I'm going to it, so I'm loving it aye. It's amazing!” says one Southland visitor.
“New Zealand hopefully takes it out, but you know I've got family, a lot of family from Scotland so, I'm actually backing Scotland for this one.”
Local food and accommodation businesses are expecting a boost. The majority of teams will be staying at Waikato-Tainui's Novotel Hotel. Costume stores are flat out to meet up with the demand.
With a sold-out 28,000 tickets for each day, there's been a spike in costume sales.
“There's a lot of excitement and people excited to party, dress up and have fun, just have a great time with friends and family,” says Top 'N' Tales costume hire store owner Debee-May McCarthy.
“Staffing up that's for sure and having more food,” says Williams.
“So basically stocking up on our food and having more options available as well.”
Festivities will kick off at the city's Garden Place tonight.