The Rheumatic Fever Awareness Campaign runs from 1 May to 31 August and it includes existing advertisements to be used across TV, radio, print and social media channels.
The campaign aims to create national awareness of rheumatic fever, the heart damage it can cause and highlights the importance of having children's sore throats checked at an early stage to prevent strep throat from leading to rheumatic fever.
National incidence of rheumatic fever shows that Māori and Pacific children are most at risk, therefore the campaign is targeted at Māori and Pacific parents and caregivers of high-risk children. It also focuses on regions where rheumatic fever incidence is highest.
A sore throat can lead to rheumatic fever if it's left untreated. Parents are advised to take their children to a doctor or nurse straight away to get them checked. They can also take them to one of the local sore throat clinics for a free check.
Contact Healthline on 0800 611 116 to find out more.
Te Kāea reporter Numia Ponika-Rangi brings you this story tonight at 5:30pm.