Research on the impact of Māori Television on te reo Māori, shows that it plays a vital role in the normalisation and revitalisation of the Māori language.
The 2016 project Māori Broadcasting Language Impact Evaluation, conducted by Kantar TNS and Colmar Brunton, was a joint venture between Māori Television and Te Māngai Pāho. Māori Television CEO Pāora Maxwell says that the research also indicates that Māori Television has a positive impact on the intergenerational transmission of te reo in the home.
The Chief Executive of Māori Television Paora Maxwell has announced his resignation from the broadcaster. Maxwell said it has been a tremendous privilege to have led Māori Television through a challenging era for the entire industry.
Māori Television continues to be the leading free-to-air broadcaster to play the most local content.
NZ On Air’s 2016 Local Content New Zealand Television report released today showed that Māori Television led all other free-to-air broadcasters of local content with 5184 hours – equivalent to 86% of its schedule. That compares with 40% for TVNZ 1 and 39% for Three.
Since 2006, Māori Television have taken great pride in bringing Aotearoa a special insight into the ANZAC story and this year is no exception, with a full programming schedule that honours the commitment and sacrifice made by New Zealanders during times of war.