Ko te reo te hā te mauri o te Māoritanga
The Māori language is the cornerstone of Māori culture
The Māori language is a taonga (treasure) at the very heart of Māori culture and identity and for that reason alone, it must be preserved and fostered. It provides a platform for Māori cultural development and supports a unique New Zealand identity within a global society.
New Zealand’s national indigenous media organisation, Māori Television, promotes, revitalises and normalises the Māori language by taking a digital-first, audience-led approach in the delivery of educational, entertaining and engaging programming.
We showcase free-to-air, online and on demand content in a range of formats across multiple platforms with our audience - anywhere, any time and on any device - including:
- A bilingual linear channel, Māori Television, launched on 28 March 2004, which broadcasts on Channel 5 on Freeview and Channel 19 on Sky
- Our 100 per cent Māori language channel, Te Reo, launched on 28 March 2008, which broadcasts on Channel 15 on Freeview and Channel 82 on Sky
- A suite of websites - www.maoritelevision.com and www.teaomaori.news - in both English and Māori which provide on demand content as well as live streaming of special events
- A strong presence on key social media channels such as Facebook, Instagram and Twitter
- Two mobile phone apps – MAORI+ and Te Ao Māori News.
Māori Television has developed a strategy based on inclusivity; our tagline is ‘mā rātou, mā mātou, mā koutou, mā tātou’ (for them, for us, for you, for everyone). Many of our shows are bilingual, in both Māori and English, the majority is subtitled and there is something for everyone to enjoy.
Revered reo Māori advocate, the late Dr Te Huirangi Eruera Waikerepuru CNZM (Taranaki, Ngāpuhi),
pictured at Māori Television’s official opening in 2004.
Hutia te rito o te harakeke
Pull out the centre stalk of the flax bush
Kei hea te kōmako e kō e?
And where will the bellbird drink?
Whakataerangitia, tirohia ki uta, tirohia ki tai
Look to the skies, look to the sea, look to the shore
Ā, ui mai ki a au, he aha te mea nui o te ao?
Then ask myself, what is the most important thing in the world?
Māku e kī atu
I will say to you
He tangata, he tangata, he tangata
It is people, it is people, it is people
TĀ MĀTOU WHAKAKITENGA
KIA TŌNUI A NGĀI MĀORI, KO TE TIKANGA IA:
Māori are thriving, which means:
KIA TŌNUI TE AO MĀORI
Te ao Māori is thriving
KIA TŌNUI TE TIKANGA MĀORI
Tikanga Māori is thriving
KIA TŌNUI TE REO MĀORI
Te reo Māori is a thriving language
Ō MĀTOU UARA
Kia ngaio, kia mau ki ngā taumata tiketike
Be professional and maintain high standards
Kia pono, kia tika, kia ngākau tapatahi
Be truthful, honest and act with integrity
Kia mataara, kia whakaaro nui ki tētahi atu
Be respectful and demonstrate empathy
Kia mau kia ū ki te hōhonutanga o ngā tikanga Māori
Maintain and uphold core Māori values