Duco Events are preparing to take "illegal live streamers" to court in the wake of the Joseph Parker v Carlos Takam bout on Saturday.
Duco apparently lost in excess of $1.5 million in revenue, and now things look to be heading to court.
It's estimated that Saturday night's Parker vs Takam bout was "illegally" viewed by 100,000+ people online.
Whether or not it is actually illegal is another story.
According to one ‘Livestreamer’ who chose to remain anonymous, “It is slightly different when it comes to online operations as opposed to those for television broadcasts.”
Duco Events promoter Dean Lonergan says one Facebook page in particular infringed the copyright of the bout.
It alone attracted more than 100,000 viewers. However, there were also smaller operations on social media.
According to the anonymous live streamer, “It was too expensive. The majority of the people who actually went to the fight were the rich.”
It has angered the fight's promoters Duco Events.
Dean Lonergan says, “When you have people that basically steal our copyright, and on sell, they give it away for free, it’s like well if you had 21 thousand people watching your livestream, I think you might owe Sky TV and ourselves a million dollars.”
Among the thousands who tuned in to Beastmoze, a large proportion were Māori and Pacific Island subscribers.
They did not pay the $49.95 subscription fee for the bout.
According to lawyer Sebastian Aymeric, “There would have to be evidence before the court to say that these 100,000 people would have paid $50 had the livestream not been established and that's difficult to prove.”
Attempts to speak to Mr Galo, aka BeastMoze, on camera were unsuccessful today.
However, he did mention to Te Kāea that the attention was "just a little bit overwhelming.”
Dean Lonergan says, “It's a very complex business and it's an expensive thing to put on and it doesn’t help when you've got people stealing the feed.”
The broadcaster, Sky TV NZ, who had control over the pay-per-view event, are not pleased. They released this statement saying:
"It's a form of theft and we're always watching people who are trying to steal our content. It's something we can track we are actively investigating piracy."
According to one of the many who livestreamed the event via social media, they couldn't care less about Duco's threats.
“I'm not scared at all. I know the ins and outs of online operations. To put it in layman's terms in English, it's a needle in a haystack.”
It looks like these new technologies are not going anywhere fast.