The first Waiata Māori Music Month was officially launched in Taradale last night. The event aims to boost the promotion of Māori artists and their music, not only here in New Zealand, but across the ditch as well.
The entire month of August will be dedicated to promoting Māori music throughout different parts of Aotearoa, including small towns. Workshops will be held Ambassadors will spend a week in Wellington, Auckland, Waikato and Australia, giving emerging artists the opportunity to showcase their talent.
The night was attended by various Māori musicians including Maisey Rika, Seth Haapu and Tomorrow People, all showing their support for the initiative.
Rika along with Rob Ruha, Taisha Tari and Tama Waipara have been named as ambassadors to help spread the word and offer support to anyone wanting to get their music out there.
"We just want to see this whole country flourish with Māori music we want the quota increased on mainstream radio we want our youth to be embraced by the industry, so that's why we have our ambassadors who are there to help nurture," says Ellison Huata, Executive Director for the Waiata Māori Music Awards.