Tit for tat over bra style and sizes

By Taroi Black
  • Auckland

Should underwear retailers sell sexy bras in bigger sizes? The question has been consider by some retailers after a Māori woman's video went viral online. In the video the woman raises concerns about retailers not stocking sexy bras in bigger sizes.

Lorraine Jones from Intimo Lingerie agrees that stores should sell sexy bras in bigger sizes.

“We have stylists all over the country and the main thing we hear from these women is that the intimo brands are comfortable. And certainly women who have larger breasts but also women who have smaller breasts, they struggle to find bras that would fit them well enough and make them feel comfortable."

These questions arose after Charde Heremaia posted a video stating she had issues with underwear retailers who didn't stock sexy bras in bigger sizes.

“I was hoping to prove that, there should be more options available for us big boobed girls. Although i was looking for a laugh the media response that i got and everything from it is amazing. I didn't actually think people would catch on to it,” says Heremaia.

Te Kāea asked a few women about their experiences on finding the right bra and the most common issue they had was costs.

Charde hopes her video will raise awareness amongst retailers to make sexier bras for bigger women.

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