With more than 7000 Māori taken off the electoral roll nationwide because they have not updated their details, it could be a challenge to Māori to vote this year, especially young Māori.
The billboards are out and the faces of political figures are everywhere, but do young Māori know who they are?
Ikaroa-Rāwhiti starts from the top of the East Cape all the way down to the Wellington region, with more than 85,000 people in it, where the average income of a person of Māori descent sits below the $24,000 national average.
Statistics also show that Māori are the worst offenders when it comes to voting.
Nationwide, 43,240 people are no longer on any electoral roll to vote. Of that number, 7274 are Māori.
Out of the 7274 Maori who have not enrolled to vote this year, over 3838 were on the Māori Electoral Roll.
Noho Parata says that young people don’t realise that in order to make a change, they need to get out there and vote.
With 85% of the Ikaroa-Rāwhiti region identifying as Māori, it seems these candidates have their work cut out for them if they're to engage Māori to vote.