Aotearoa Fisheries, Sanfords and Sealords have invested $26mil in new technology they believe will change the world of commercial fishing.
They've unveiled brand new nets designed to minimise damage and catch fish only of the desired proportions.
New fishing technology unveiled to the public today could mean a huge change to the entire commercial fishing sector.
These new nets have been designed to allow the smaller and unwanted species to escape, and keep the desired fish, while minimising damage.
Whaimutu Dewes says this new technology has a mind of its own.
But who are the real winners in the end? Whaimutu believes it's the fish.