Topic: Business

Māori tourism operators look to expand

By Te Kāea

Māori tourism is one of the fastest growing sectors of the New Zealand industry and New Zealand is set to experience a tourism boom over the next decade.

Now Māori tourism operators are looking at new ways to attract overseas visitors.

Native Xperience is a new family Māori Trout Tourism Business, who've been operating for a year at Waitahanui River in Taupō. 

Director Ngahere Wall says, “We want to open a small window to tourist of how we live in our area.” 

More than 30 Māori Tourist operators gathered in Auckland today to discuss how to grow their business. 

Glen Katu from Māori Tourism of NZ says, “This is the time for operators to sell their products to Inbound Tour Operators, and show other services to other enterprises.”

For overseas visitors, after the countries landscape, Maori culture is the second reason that attracts overseas visitors.  Native Xperience is about offering more than just trout fishing. Wall says that some of the services they offer other than trout fishing, is teaching them about our natural medicines, remedies, and about their original species of fish.

Nearly 65 percent of Chinese visitors took part in Maori cultural experience.  For Hon Te Ururoa Flavell, Minister of Māori Development, it's a good sign. 

Flavell says, “Look at the success of Māori Tourism.  Some have really taken off and expanded, such as tourist companies in Kaikoura, South Island business as well, and they'll continue to grow as the pursue the pathways for their betterment.”

One of Ngahere Wall’s hopes is that overseas tourists come to see how they live and see what they have to offer.

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