Over 40 cinemas across New Zealand will screen Hunt for the Wilderpeople on March 30 and will compete to host the best local premier in the country.
The cinema that creates the most buzz on social media with the hashtag #wilderpeople will win a visit from director Taika Waititi and stars from the film such as Julian Dennison and Sam Neil.
Waititi says, “We want to share our premiere with as many Kiwis as we can, and are looking forward to seeing everyone on opening night.”
Cinemas are encouraged to decorate their foyers in a theme inspired by the movie and movie lovers from Dargaville to Hokitika are invited to wear their best Swannie and polish their gumboots for the big event.
A live stream from the official Auckland premiere - including interviews with the cast and crew - will play ahead of the film.
The film opens in wide release on 31 March.
Tickets for the special regional premiere events are on sale now, and details can be found at www.wilderpeople.com.