Another US Superstar is in hot water, this time it is Pharrell.
Pharrell teamed up with Adidas to make a video of him at the Hindu Festival of Holi, otherwise known as the festival of colour. In the clip, he joins in the festival as coloured powder is thrown at him, as is custom in the festival. Pharrell was marketing some of his new clothing lines.
But some took exception, believing it was cultural appropriation.