Ngāti Kahu, Te Rārawa, Ngāi Takoto and Te Aupōuri (Te Pūtahi Paoho appointment )
Peter-Lucas Jones was appointed to the Māori Television Service Board on the 23rd of December 2016. He is General Manager of Te Hiku Media, the iwi radio and media centre of the five Far North iwi, Ngāti Kahu, Te Rārawa, Ngāi Takoto, Ngāti Kurī and Te Aupōuri. Peter-Lucas grew up in these native Māori language speaking communities, mainly in Mahimaru, a kāinga north-east of Kaitaia.
With the guidance of the Muriwhenua kaumātua and communities, Peter Lucas developed a te reo Māori strategy for Te Hiku Media focused on the regeneration of te reo o ngā haukāinga o Te Hiku o Te Ika. Since 2011 together with kaumātua, Peter-Lucas has led Te Hiku Media in documenting, curating and archiving Māori language oral histories of Te Hiku o Te Ika, and provided access to these through a digital whare kōrero.
Peter-Lucas is a former member of the Arts Council of New Zealand Toi Aotearoa and a Treaty negotiator for Te Aupōuri. His work history includes both Te Taura Whiri i te Reo Māori and the Kōhanga Reo National Trust as Board Secretary. He is currently an executive member of Te Whakaruruhau o Ngā Reo Irirangi Māori o Aotearoa and sits on a number of tribal and community trusts.
An award winning broadcaster, Peter-Lucas and Te Hiku Media have been numerously recognised at the National Māori Radio Awards and he has significant experience in the management and development of digital media platforms for the proliferation and access of te reo Māori i te kāinga.